Accounting, Advisory & Tax Services

We are a tax, accounting and advisory firm headquartered in Huntsville, Alabama with a national reach and a reputation for doing more than expected. Our enterprising advisors relish analyzing problems and crafting strategies that see where you are now and help take you where you want to go. We bring clarity, passion, and insight to work for you and deliver it with unmatched service.

Our cutting edge is that we do not adopt a one-fits-all strategy for our clients. We take our time to duly analyze your tax and financial situation, paying attention to previous tax returns, business operations, and investment goals. This is to identify which part of the 67,204 page of the IRS Tax Code can be leveraged to our client’s advantage. What many taxpayers don’t realize is that their accountant is a compliance accountant. They take the information given to them and put it in the appropriate boxes on the correct forms.

Our Services

We are willing to take bold action to achieve the extraordinary.

Profit Wise is a full-service accounting and consulting firm that helps small businesses maximize their earning potential through bookkeeping, payroll services, and other services.

Core Values

  1. We Are Inspirational — We look at how we conduct business in a very specific way. Everything that we do is bigger than we are.  We show up to accomplish the things that will make our team more impactful, our client’s businesses stronger, and to chase our potential so that we can achieve our personal, professional, and financial goals.
  2. We Are Disciplined — We do the things we say we’re going to do. This dedication to discipline starts at the individual level. But we don’t just think or talk about discipline, we pursue it through our actions. We train every single day in order to continue learning and growing to reach and then further stretch our potential.
  3. We Are Accountable — Accountability is central to success. We’re in the business of holding ourselves and our clients highly accountable to their goals.  True growth doesn’t happen by accident. We believe that extreme accountability yields extraordinary results.
  4. We Are Aligned — This value is my favorite. We only hire growth oriented people. We can’t grow if our team members aren’t serious about their own personal, professional, and financial growth. When we are all in alignment about goals, opportunities, areas of improvement, we can all win. Our teams, our clients, our entire organization is poised to win when we approach our business with an aligned mindset. 
  5. We Are Results — At the end of the day, we are a business. Our clients hire us to grow their businesses, so every service offering we provide is designed to do one thing: deliver results. Being results-oriented as a core value focuses our thinking and helps us make good decisions.
  6. We Foster Continuous Learning – We are dedicated to creating a life-long learning environment whereby every individual is given the encouragement and opportunity to cultivate knowledge, enhance career development and achieve personal growth.
  7. Client Service – We have a passion for knowing our clients and their needs, for building lasting and mutually beneficial client relationships and for providing comprehensive services that help them create competitive advantages.

Accounting & Bookkeping

Running a business takes an enormous amount of time and energy. It’s not easy keeping up with all of the details. We have extensive experience in all facets of small to medium-sized business accounting…

Tax Planning & Preparation

Nobody likes to think about taxes. However, as that dreaded day approaches each year, they’re difficult not to think about. Tax rules and regulations are complicated and frequently changing, which is why it is advantageous to have trusted tax professionals on your side…


We consider QuickBooks™ to be the best choice for business tax and accounting needs. Our Advanced Certified ProAdvisors are trained to provide you the fastest answers and most thorough services…

Payroll Management

When it comes to paying employees, laws and the IRS have made the payroll function a time-consuming nightmare for business owners. Business owners spend an average of eight hours a month performing payroll functions…

New Business Formation

Opening your own business is exciting and thrilling. It’s everything that comes after the excitement and thrill has worn off that dictates whether a business will succeed…


Operating a non-profit organization can be stressful. We help you to stay compliant with all Federal laws that help to authorize your non-profit status. Let us help you make sure all of your bases are covered…

About Us

A combination of creative thinking and expertise

Meet the experienced and professional team at Profit Wise Accounting. When you are with us you are in excellent hands.

Consulting and strategic planning for modern businesses involves providing advice and guidance to companies.


Clients Served


Dedicated to Our Clients


Projects Complete


Commitment to Clarity

Knowledge Center

Latest Article & Blog

Stay informed with quick and accessible analysis of today’s top tax policy topics and more!

  • I am Self-Employed, do I have to pay taxes?

    I am Self-Employed, do I have to pay taxes?

    Self-employment tax refers to the taxes that are remitted by individuals who work as freelancers or independent contractors. This tax amount encompasses the Social Security and Medicare taxes. For the tax year 2023, the self-employment tax rate stands at 15.3%.  Being a freelancer or independent contractor offers numerous advantages, such as the ability to oversee…

    Read more →

  • How to Find the Best Tax Preparer Near You

    How to Find the Best Tax Preparer Near You

    Locate the finest tax preparer near you to simplify your tax preparation process.

    Read more →

  • Make Medical Expenses Tax-Free Earnings

    Make Medical Expenses Tax-Free Earnings

    Learn the strategies to turn your medical expenses into tax-free earnings and save more on your taxes with our informative website.

    Read more →

Jaimee Olsen
Jaimee Olsen
Anna at Profit Wise is fabulous! I have a new, very small company and was so confused on my sales taxes. She set me straight and was great to work with. Would definitely recommend!
Rachel Hopkins
Rachel Hopkins
The employees at Profit Wise were very pleasant to do business with, especially Anna. I appreciated the level of knowledge that was demonstrated - it made me feel very comfortable entrusting my taxes with her. I would recommend this company to others and will be using them in future years!
S. Jason Gomez
S. Jason Gomez
As a small business owner I was stressed about getting all my paperwork together. The staff was great, were very helpful and made the process much easier!
Elicia Chaverest
Elicia Chaverest
Profit Wise Accounting did my taxes in 2021. It was a pleasure working with all the staff. They were friendly, professional, prompt and made me feel comfortable to ask all types of questions addressing my needs with care. Thank you so much for your assistance .
Jamie Batey
Jamie Batey
Normally, we have filed our taxes ourselves using TurboTax. With our taxes being more complex this year, and life generally being BUSY, We turned to the Pros. Profit Wise made the entire process extremely EASY. We will never take on the BURDEN of doing our own taxes ever again. Jessica K even took time to call a relative of mine in another state to clarify some tax questions regarding our family trust. (Something completely unrelated to what she was working on for us) The people at Profit Wise are awesome!
Jason Mayfield
Jason Mayfield
Sharon and the team at Profit Wise helped me with a difficult tax issue. Thru the entire process, they we helpful and sympathetic to the tax issue but also the personal issues that come with having a tax burden. Profit Wise has not only earned my business but also my respect.

Get a Consultation With Us.

During your consultation we will answer general questions about accounting, payroll, and taxes. This helps us to see where you are currently and where you want to go!