Our Story

Sharon Heinz started Profit Wise Accounting with the goal to build trust with businesses as a strong accounting and advisory brand in North Alabama. She believes that building trust with businesses is best done by educating business owners, delivering exceptional value, and creating remarkable client experiences. Sharon had the dream to open Profit Wise because too often businesses and employees are forced to make important financial decisions without timely information and proactive guidance. For many, the relationship with their accountant is limited to tax season. Questions go unanswered until it’s too late, opportunities are missed, and financial reports become historical documents instead of decision-making tools. Sharon knew there was a better way, and thus Profit Wise Accounting was born.

Who We are

Mission

To empower business owners through proactive accounting, tax strategy, bookkeeping, payroll, and advisory services that provide accurate financial information, practical guidance, and measurable value.

We are committed to helping clients make better decisions, reduce financial stress, protect what they have built, and create a stronger future for their businesses and families.

Vision

To become North Alabama’s most respected boutique accounting and advisory firm—recognized for exceptional client experience, educational leadership, proactive guidance, technology that creates a better client experience, and serving as the trusted outsourced CFO for growing small businesses.

Purpose

Profit Wise exists to help business owners build stronger, more profitable businesses through financial clarity, proactive advice, and trusted relationships. We believe business owners deserve more than tax compliance—they deserve a financial partner who helps them make informed decisions with confidence throughout the year.

Our Core Values

Inspirational

Everything that we do is bigger than we are. 

We show up to accomplish the things that will make our team more impactful.

 

Disciplined

We do the things we say we’re going to do. 

This dedication to discipline starts at the individual level.

 

Results

At the end of the day, we are a business.

Our clients hire us to grow their businesses, so every service offering we provide is designed to do one thing: deliver results.

Respect

Going beyond simply being polite, respect means treating all employees, clients, customers, and stakeholders with dignity and worth

Accountable

Accountability is central to success. 

Aligned

We only hire growth oriented people. 

 

Foster Continuous Learning

We are dedicated to creating a life-long learning environment

Client Service

We have a passion for knowing our clients and their needs

Ashleigh Heinz Profit Wise Accounting
Ashleigh with the Rotaract