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About Us - Profit Wise Accounting

Who Are We

About Profit Wise Accounting

Before starting Profit Wise accounting services, Sharon Heinz worked for seven years with a local firm, specializing in federal and state corporate, partnership and individual tax compliance. While with the firm, she realized the relationships being built with clients and others throughout the business community were an integral aspect of her job. In 1987, Sharon started her own Accounting practice and now focuses on professionals and small to medium-sized businesses.

We specialize in accounting, bookkeeping, and payroll services for business owners, investors, and professionals, across the United States. As industry experts, we have helped save our clients hundreds to thousands of dollars a year! It is our goal that we ensure to help you save more of your hard earned money and increase your business.

Scroll down to see the Profit Wise Family.

We are willing to take bold action to achieve the extraordinary.

We have been trusted advisors to the world’s foremost organizations since 1987, and we continue to uphold the principles set by our founder and CEO, the successful entrepreneur Sharon Heinz.

Meet Our Team

Meet Our Awesome Team

Sharon Heinz Profit Wise

Sharon Heinz

Tax Strategist

“My goal is to provide exceptional customer service to my clients while maintaining the high level of community involvement that I love. I strive for exceptional customer service. I pride myself on fostering a collaborative environment where questions are welcome, I believe building personal relationships with clients helps create an open environment for sharing private, personal and financial data.”

Sharon’s main focus is on tax representation, helping individuals and companies with tax issues including IRS Audits and collections problems. Experienced in IRS examination representation, IRS Appeals representation, and IRS collection issues, i.e. hardship levy release, lien subordination, payment agreement, innocent spouse relief, payroll tax liabilities, civil penalties, assessments, reasonable cause penalty relief, and OIC.

Only Enrolled Agents are required to demonstrate to the IRS their competence in matters of taxation before they may represent a taxpayer before the IRS. Unlike attorneys and CPAs, who may or may not choose to specialize in taxes, all EAs specialize in taxation. EAs are the only taxpayer representatives who receive their right to practice from the U.S. government. (CPAs and attorneys are licensed by the states.) The EA’s federal license allows them to represent taxpayers in any state in the U.S. and its territories.

Sharon splits her time between leading the firm and working with clients.

Ashleigh Heinz Profit Wise Accounting

Ashleigh Heinz

Business Development / Accountant

“My goal is to make your daily business processes flow seamlessly while ensuring you are maximizing your profits. Whether I’m reconciling your books or processing quarterly taxes, my job is to be your financial security blanket.”

Ashleigh Heinz is an emerging leader, small business accountant and tax preparer, and one of Huntsville’s very own Star’s dancers for Heals, Inc and an Edger for Over the Edge with Kids To Love. Ashleigh blends her communication and strategic planning to help her clients achieve their maximum financial worth in their small business.

She is an experienced Accountant and Business Development Manager with a demonstrated history of working in the accounting industry. A strong professional skilled in Tax Preparation, Entity Formation, Payroll Taxes, Microsoft, QuickBooks Desktop and Online and Payroll Processing and has helped guide many new profit and non-profit businesses into the business world with stable financial health.

She’s brought her high-energy, knowledge, and love for the community to hundreds of businesses in Huntsville. People describe Ashleigh with words like firecracker, bold, authentic, and energized.

Braxton Profit Wise Accounting

Braxton Reese

Tax Planning, Coaching

My goal is to provide exceptional tax services and seamless customer service to all clients. I strive not only to diligently meet your deadlines with all federal and state filings, but to also help be a bridge of understanding to what your taxes actually mean. Braxton, originally from Chattanooga, Tennessee, has focused his career in federal and state tax compliance since 2016. After spending the past two years as a CFO for a medical device company, Braxton has felt his calling back to public accounting because he really enjoys client relations and the teamwork and collaboration that public accounting offers.  His areas of expertise include, but are not limited to, construction, real estate, manufacturing, healthcare practices, and start-up companies.

Outside of the office, Braxton enjoys playing golf, watching Chattanooga and Auburn sports, spending time with his friends and family, and traveling as well.

Jackie Harwood

Payroll Manager / Bookkeeper / Advanced Certified Pro Advisor

A creative, results oriented professional with more than twenty-five years of bookkeeping, banking and finance experience. Jackie knows how to keep your books so you know where your money’s going.

Jackie is a member in the entrepreneurial services department. As such, she is responsible for helping coordinate engagements, building and maintaining client relationships, and managing/reviewing the work of other team members. Jackie works closely with our clients and their staff to take care of their needs, answer questions, and provide software assistance. She also helps ensure that their financial information is captured and presented in a way that is useful to management as a decision-making tool.

Jackie has experience working with a variety of clients, including nonprofit entities, small to mid-size businesses in various industries, including real estate, healthcare, entertainment, retail, restaurants, and construction.

Jackie performs, payroll report preparation, and other accounting duties. As an Advanced Certified QuickBooks ProAdvisor, she also provides QuickBooks file set-up and ongoing software training. She works closely with clients and their staff to take care of their needs, answer questions, and provide software assistance.

Crystal Profit Wise Accounting

Crystal Bonds

Tax Preparer / Bookkeeper

Crystal Bonds is one of our designated Accountants with well over 10 year’s tax and bookkeeping experience. She started overseas in Kaiserslautern, Germany providing tax services for the United States soldiers and civilians. From 2012-2015, she was a part of the Wounded Warrior Project assisting with injured soldiers and providing meals to them and their families.

Her areas of expertise in tax include investments, real estate, retirement, foreign earned income, small businesses, and tax planning. She has maintained books for nonprofit organizations, multi-million dollar companies such as Boost Mobile, and medical research companies out of the state of Texas. Accounting is a passion of hers, and she will not stop until the client’s needs have been met with accuracy and quality work.

Crystal has received two accounting certificates, one from Texas School of Business and University of Maryland Univ. College.

Anna Profit Wise Accounting

Anna Goodson

Account Manager

“Seeing a small businesses succeed, grow and thrive is always a very rewarding feeling, and I will do everything in my power to make our relationship a success story.”

Anna Lorick Goodson lives in Huntsville, Alabama with her husband and son. In her free time she is an avid reader and she also recently has been trying her hand at gardening and perfecting a green thumb.

In her professional career, she has found a real passion in helping small businesses succeed. As the daughter of a small business owner, she grew up seeing firsthand how a small business becomes part of the family’s life, as well, and is not often something that can be “left at work”.

Robert Profit Wise Accounting

Robert Butgereit

Payroll Specialist

“I believe that accuracy, timeliness, and communication are key to providing exceptional service and maintaining strong client relationships. I strive to provide all three in my role as a payroll accountant.”

Robert mainly focuses on helping our clients with payroll issues. These include frequent payroll processing, setting up clients and their employees for payroll, and resolving payroll tax liabilities. Additionally, he also performs bookkeeping duties and helps with AP/AR and Workman’s Comp Audits as needed. Since 2022, Robert has also been a certified QuickBooks ProAdvisor.

Robert is a graduate of the University of Alabama in Huntsville, having gained a degree as a Bachelor of Science in Business Administration in 2016. When he’s not helping people with payroll, he can be found doing Salsa, Bachata, and many other dances on the dance floor. He also enjoys exercising, learning new languages, enjoying the outdoors, and traveling.

Seth Profit Wise Accounting

Seth Facundo

Bookkeeper Specializing in HOA and Property Management

“I look forward to growing even more in the bright future that Profit Wise has forged for its clients and employees to thrive in.”

Seth is a dedicated and detail-oriented account manager for the Huntsville, AL firm, Profit Wise Accounting. Having a passion for numbers and organization along with an eager eye for accuracy, he strives to help individuals and businesses alike achieve and exceed their financial goals.

Outside of the office, Seth can be found either surveying the serine beauty of Alabama’s outdoors whether by foot or kayak, performing with his band at local venues and events, or just enjoying time with my closest friends and family. All of this contributes to his renewing fervor to strive for excellence each day as he works to apply his expertise to his clients’ needs with unwavering dedication.

Seth has an integral part of the Profit Wise team since 2021. He takes profound pride in delivering exceptional service, building strong client relationships, and ensuring meticulous accuracy in the records that he maintains.

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