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ABOUT PROFIT WISE ACCOUNTING

Before starting Profit Wise accounting services, Founder Sharon Heinz worked for seven years with a local firm, specializing in federal and state corporate, partnership and individual tax compliance. While with the firm, she realized the relationships being built with clients and others throughout the business community were an integral aspect of her job. In 1987, Sharon started her own practice and now focuses on professionals and small to medium-sized businesses.

Empowering Small Business Growth Through Strategic Accounting
At Profit Wise Accounting, we do more than handle your books—we partner with you to build a stronger, more profitable business. We specialize in small business accounting, payroll, tax strategy, and advisory services, giving you the clarity and confidence to make decisions that grow your business and protect your peace of mind.
As your trusted outsourced accounting team, we understand the challenges you face as a business owner. From cash flow struggles to complex tax requirements, we guide you with proactive insights so you can pay less tax, stay compliant, and increase your bottom line.
Our commitment is to provide personalized, high-touch service, combining advanced cloud accounting technology with real-world business strategy. We value clear communication, fast response times, and empowering our clients to understand their financials without overwhelm.
We believe your accounting firm should help you keep more of what you earn, grow your profit, and achieve your business goals faster. Let us handle the numbers so you can focus on your mission.

THE PROFIT WISE TEAM

SHARON HEINZ

FOUNDER / ENROLLED AGENT

“My goal is to provide exceptional customer service to my clients while maintaining the high level of community involvement that I love. I strive for exceptional customer service. I pride myself on fostering a collaborative environment where questions are welcome, I believe building personal relationships with clients helps create an open environment for sharing private, personal and financial data.”

Sharon’s main focus is on tax representation, helping individuals and companies with tax issues including IRS Audits and collections problems. Experienced in IRS examination representation, IRS Appeals representation, and IRS collection issues, i.e. hardship levy release, lien subordination, payment agreement, innocent spouse relief, payroll tax liabilities, civil penalties, assessments, reasonable cause penalty relief, and OIC.

Only Enrolled Agents are required to demonstrate to the IRS their competence in matters of taxation before they may represent a taxpayer before the IRS. Unlike attorneys and CPAs, who may or may not choose to specialize in taxes, all EAs specialize in taxation. EAs are the only taxpayer representatives who receive their right to practice from the U.S. government. (CPAs and attorneys are licensed by the states.) The EA’s federal license allows them to represent taxpayers in any state in the U.S. and its territories.

Sharon splits her time between leading the firm and working with clients.

enrolled agent

ASHLEIGH HEINZ

BUSINESS DEVELOPMENT / ACCOUNTANT

“My goal is to make your daily business processes flow seamlessly while ensuring you are maximizing your profits. Whether I’m reconciling your books or processing quarterly taxes, my job is to be your financial security blanket.”
Ashleigh Heinz is an emerging leader, small business accountant and tax preparer, and one of Huntsville’s very own Star’s dancers for Heals, Inc and an Edger for Over the Edge with Kids To Love. Ashleigh blends her communication and strategic planning to help her clients achieve their maximum financial worth in their small business.
She is an experienced Accountant and Business Development Manager with a demonstrated history of working in the accounting industry. A strong professional skilled in Tax Preparation, Entity Formation, Payroll Taxes, Microsoft, QuickBooks Desktop and Online and Payroll Processing and has help guide many new profit and non-profit businesses into the business world with stable financial health.

She’s brought her high-energy, knowledge, and love for the community to hundreds of businesses in Huntsville. People describe Ashleigh with words like firecracker, bold, authentic, and energized.

Contact Ashleigh

OUR ADDITIONAL TEAM MEMBERS

JACKIE HARWOOD

BOOKKEEPER / ADVANCED CERTIFIED PROADVISOR

A creative, results oriented professional with more than twenty-five years of bookkeeping, banking and finance experience. Jackie knows how to keep your books so you know where your money’s going.

Jackie is a member in the entrepreneurial services department. As such, she is responsible for helping coordinate engagements, building and maintaining client relationships, and managing/reviewing the work of other team members. Jackie works closely with our clients and their staff to take care of their needs, answer questions, and provide software assistance. She also helps ensure that their financial information is captured and presented in a way that is useful to management as a decision-making tool.

Jackie has experience working with a variety of clients, including nonprofit entities, small to mid-size businesses in various industries, including real estate, healthcare, entertainment, retail, restaurants, and construction.

Jackie performs, payroll report preparation, and other accounting duties. As an Advanced Certified QuickBooks ProAdvisor, she also provides QuickBooks file set-up and ongoing software training. She works closely with clients and their staff to take care of their needs, answer questions, and provide software assistance.

Contact Jackie

CRYSTAL BONDS

ACCOUNTANT

Crystal Bonds is one of our designated Accountants with well over 10 year’s tax and bookkeeping experience. She started overseas in Kaiserslautern, Germany providing tax services for the United States soldiers and civilians. From 2012-2015, she was a part of the Wounded Warrior Project assisting with injured soldiers and providing meals to them and their families. Her areas of expertise in tax include investments, real estate, retirement, foreign earned income, small businesses, and tax planning. She has maintained books for nonprofit organizations, multi-million dollar companies such as Boost Mobile, and medical research companies out of the state of Texas. Accounting is a passion of hers, and she will not stop until the client’s needs have been met with accuracy and quality work. Crystal has received two accounting certificates, one from Texas School of Business and University of Maryland Univ. College.

Contact Crystal